Park Hyatt New York
Park Hyatt New York
The Lanesborough, London
The Lanesborough, London
Sheraton 2020
Sheraton 2020
The Ritz-Carlton Abu Dhabi, Grand Canal
The Ritz-Carlton Abu Dhabi, Grand Canal
The Alpina Gstaad, Switzerland
The Alpina Gstaad, Switzerland
London Model Apartment
London Model Apartment

For the model apartment at one London’s most exclusive luxury developments of 2016-2017, VISTO has curated a refined collection of art inspired by the building’s Art Deco and Classical origins when it was constructed in the 1920s. The collection was built to tell a story that complemented the branding and marketing strategy of the developer by highlighting both the site’s historical context and its contemporary redesign.

London Model Apartment

London Model Apartment, Visto Images
 
London Model Apartment, Visto Images
London Model Apartment, Visto Images
 
 

The majority of works we have chosen reference the ornament, geometry, palette, and energy that are the hallmarks of Art Deco. We temper the style’s strong lines with delicate flourishes, its bold contrasts with softer gestures.

London Model Apartment, Visto Images

Taking all of the individual artworks together, the collection gives the impression of having been pieced together over time, creating the feeling of being part of a family’s personal history.

 
London Model Apartment, Visto Images
 
London Model Apartment, Visto Images

Mixing touches of Cubist and Constructivist works with pieces from a diverse group of contemporary artists from across Europe and the United States, the collection introduces moments of the unexpected while underscoring a feeling of refined timelessness.

 
 
London Model Apartment, Visto Images
 
London Model Apartment, Visto Images
 
 
 

A Picasso portrait of a lady hangs above the fireplace, bringing a flash of the modern to the traditional location for a portrait in an English home.

London Model Apartment, Visto Images
London Model Apartment, Visto Images
 
London Model Apartment, Visto Images
 

VISTO gave tours of the collection to the sales agents and educated them on how to use the art during their visits with potential clients. VISTO also developed an elegant presentation, including a detailed story of the collection and information on each piece, to be shown to potential buyers.