Park Hyatt New York
Park Hyatt New York
The Lanesborough, London
The Lanesborough, London
Sheraton 2020
Sheraton 2020
The Ritz-Carlton Abu Dhabi, Grand Canal
The Ritz-Carlton Abu Dhabi, Grand Canal
The Alpina Gstaad, Switzerland
The Alpina Gstaad, Switzerland
London Model Apartment
London Model Apartment

In 2016, VISTO developed a new prototypical art program for Sheraton Hotels & Resorts, expressly designed to revitalize the brand as part of its Sheraton 2020 plan. Our simple goal is for guests to remember the art they see when they stay at a Sheraton in order to help make the brand more distinctive. Working directly with the Global Design Services team at Starwood, VISTO sought to draw in guests with the artwork and to make a fresh, bold statement about the Sheraton brand.

Sheraton 2020

Sheraton 2020, Visto Images
 
Sheraton 2020, Visto Images
 

In the guestroom, we have selected digitally manipulated portraits of individuals relevant to the story of each property.

 
 
 
Sheraton 2020, Visto Images
 

Each contemporary portrait is meant to be a small jewel, enticing guests to approach the piece and look closely.

 
Sheraton 2020, Visto Images
 

The artwork seamlessly fits the refined lines and elegant finishes in the room.

Sheraton 2020, Visto Images

Each portrait gives the room a contemporary, surprising touch, with each piece creating a human connection without representing a real human face.

 
Sheraton 2020, Visto Images
 
Sheraton 2020, Visto Images

As guests are not typically used to seeing either small artwork or portraits in a room, this makes for a memorable experience.